If you regularly send batches of mail to customers or prospects, an envelope printer is a great way to personalise your message. Not only can the printer quickly apply name and address in a variety of fonts, it can also overprint the envelope with marketing messages, slogans or logos. Although sometimes referred to as envelope addressing printers, the industry calls them envelope printers to reflect this wider capability. Envelope printers are driven by a computer file containing all the print details. If your company has invested in a franking machine the next option you may want to consider in your postal system makeover would be an address printer.
Address Printers have become popular with many organisations with a circulation base, like theatres, charities or trade unions who find it much easier to print directly on the envelope than printing and applying labels. They are also used by professionals in the mailing industry who know that personalised mail is more effective.
An address printer can effectively put the finishing touch for the professional look introduced by a franking machine to all your business mailings. Many address printers sold in the market have colour printing and other useful options effectively eliminating the cost of printing labels and the need to stock ready printed envelopes. The creation of personalised and compelling envelopes increases the probability of your mail being opened and read by the recipient. In fact with an address printer you can take control of marketing and membership mailings by handling these in-house rather than contracting out to an agency.
Most of the franking machine suppliers in the UK also provide office based envelope printers that are capable of carrying out many other functions in addition to printing addresses. These functions include printing of fixed and variable data such as barcodes, postage paid impressions, numbering, text and other applications. The printing could be done on a variety of material such as normal printing papers, envelopes, carrier sheets, post card, bubble bags etc.
Among the heavy users of envelope printers are mailing houses, publishers, printers, financial institutions, associations, local and national government agencies and many other areas associated with industry and commerce.
Most address printers are compact. Speeds range from 7500 envelopes and hour to machines that are used by professional mailing operations, capable of 40,000 envelopes an hour. The software included in the latest machines make it easy to adjust the printing requirement.
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